I am a passionate UX/UI and Product Designer who blends graphic design, behavioral psychology, and research to create intuitive, user-centered experiences that drive meaningful user actions and business outcomes. As a Product Designer, I take ownership of the overall product branding and visual consistency across platforms and materials, ensuring cohesive and scalable design systems. With experience across end-to-end product design, branding, visual neuroscience, usability, and web principles, I collaborate closely with product managers, marketers, designers, and developers to deliver high-impact, consistent user experiences.
USER-CENTERED DESIGN
UX DESIGN
VISUAL COMMUNICATION
BRANDING
RESEARCH
USABILITY TEST
PROTOTYPING
USER JOURNEY
BEHAVIORAL PSYCHOLOGY
INTERACTION DESIGN
Experience
UX/UI Product Designer
ANote Music, Luxembourg
Oct 2022 - Present
Driving end-to-end product solutions balancing user needs, technical feasibility, and company goals by ensuring consistency across all platforms.
Monitoring product performance post-launch, leveraging data-driven insights (quantitative & qualitative) to identify opportunities for optimization and enhance user experience.
Conducting end-to-end user journey analysis (from ad impressions to in-platform engagement) to uncover pain points and improve conversion and retention.
Define and maintain the company’s visual identity, brand guidelines, brand books, visual component libraries, and design systems, ensuring consistency across overall product and materials.
Creating user flows, wireframes, mock-ups, Hi-Fi and prototypes to effectively communicate interaction and design ideas.
Conducting competitor & benchmark design analysis to identify product opportunities, best practices, trends, and innovative formats for digital products and campaigns.
Creating graphical assets including illustrations, photos, infographics, etc.
Monitoring product performance post-launch and identifying areas for improvement, using data driven insights to guide enhancements.
Making iterative design improvements based on user feedback and performance metrics, ensuring that all products and features align with customer expected outcomes.
Provide art direction and coordinate designers to ensure quality and brand coherence.
Graphic Designer
Fanuc Europe Corporation, Luxembourg
Mar 2021 - May 2022
Designed corporate and marketing communication materials in line with brand guidelines, including presentations, brochures, flyers, newsletters, icons, and illustrations.
Work closely with marketers, managers, and specialists to develop impactful visual stories that inspire engaging content across all media.
Developed visual assets for multimedia and print production.
Created storyboards and visual narratives for corporate and promotional videos.
Create and maintain reusable visualisation templates, static and animated, for social media production.
Graphic Designer
Freelancer, Greece
Jan 2019 - Dec 2019
Produced a wide range of digital and print materials, including banners, panels, flyers and visual illustrations.
Contributed to brand‑aligned creative concepts across different media formats.
